Signal Bridge

Safari is hiding
30–40% of your ad conversions.

Apple's Intelligent Tracking Prevention blocks the cookies your ad tags need to connect a click to a sale. On every iPhone, iPad, and Mac. Google and Meta can't see these conversions — so their algorithms bid blind, and you overpay for every customer.

Check Your Site → Book 30-min Diagnostic
Signal Loss Advisory
~35%
US Web Traffic on Safari / iOS

Over a third of your potential customers browse on Apple devices where tracking is restricted.

24hrs
Cookie Lifespan Under ITP

Down from 90 days. Multi-day conversion journeys vanish entirely on Safari.

15–30%
Conversions Invisible to Ad Platforms

These conversions happen — you just can't see or attribute them. Your bidding algorithms can't either.

How it breaks

The Same User, Two Different Realities

Chrome / Edge
Signal intact
✓
Ad click
User arrives
✓
Cookie set
ID persists
✓
Purchase
Tag fires
✓
Attributed
ROAS visible
Safari / iOS Browsers
Signal severed
✓
Ad click
User arrives
✕
Cookie blocked
ITP deletes
✕
Purchase
Tag blind
✕
Unattributed
Revenue lost
Google Tag Gateway moves your measurement from the browser to your server. Cookies set by your server via HTTP headers are classified as true first-party by Safari — no ITP restrictions, no 24-hour expiration. The signal is restored.
Diagnostic

Check Your Site

Enter your domain to see which of your advertising tags are affected by Safari's tracking restrictions. Every site running standard ad tags is impacted — the question is how much.

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The math

What Signal Loss Costs You

Adjust the sliders to your spend. The calculation uses conservative industry benchmarks for signal loss and Tag Gateway recovery rates.

Monthly ad spend (Google + Meta) $80,000
$10K$500K
Safari / iOS traffic share 35%
15%US average: 30–40%55%
Monthly signal lost
$7,000
Invisible to ad platforms
Recoverable with Signal Bridge
$5,600
Per month
Annual recovery potential
$67,200
Reinvested into smarter bidding
Based on 25% conversion signal loss on Safari traffic (industry median), with 80% recovery rate from server-side tagging implementations. Actual results vary by site architecture, consent rates, and conversion window.
Next step

We'll fix this in 30 minutes.

Book a call. We'll pull up your Google Ads account, show you exactly how many conversions Safari is hiding, and walk you through the Signal Bridge fix — live, on your data. If the numbers don't justify the work, we'll tell you.

Book 30-min Diagnostic →
Free · No commitment · Your data, not a pitch deck