Securely share audiences and conversions from Snowflake to Google and Meta using Confidential Compute—no raw PII ever exposed.
Unlock the full potential of your first-party data without compromising user privacy. Activation Bridg helps advertisers significantly improve campaign performance and Return on Ad Spend (ROAS) by optimizing match rates between your Snowflake environment and major advertising platforms.
We enable Advertisers to securely share Audience and Conversion data with Google and Facebook directly from Snowflake. Unlike legacy activation methods, Activation Bridg leverages Trusted Execution Environments (TEEs) powered by Confidential Compute.
This cutting-edge approach ensures that your sensitive customer data is processed in a secure, hardware-isolated environment. This allows for high-fidelity matching against Google and Facebook users while ensuring that raw Personally Identifiable Information (PII) is never exposed—even during the matching process.
The Problem
Snowflake View
Define your audience or conversion events within Snowflake
Encrypted Transfer
Replace your manual uploads faster
Manual Workflows
Replace your manual uploads faster
The Activation Bridg Solution
Snowflake-native activation
Hardware-isolated matching confidential compute
Trusted Execution Environment
Match data in a hardware-isolated confidential compute environment
Platform Matching
Perform the matching with Google Ads or Meta Ads Manager
01
Data Preparation
Create a view within Snowflake containing your target audience or conversion events (including necessary identifiers like hashed emails, phone numbers, or click IDs).
02
Secure Connection
Establish a secure connection via Activation Bridg to your desired destination (Google Ads, Google Marketing Platform, or Meta Ads Manager).
03
Confidential Matching:
Activation Bridg utilizes a Trusted Execution Environment (TEE) to perform the data handshake. Data is encrypted in transit, processed within the secure enclave for matching, and never visible in plaintext outside your environment.
04
Automated Activation
Matched audiences and conversions are automatically pushed to the respective ad platform for immediate use in targeting or measurement.
05
Performance Feedback
Receive a confirmation log back in Snowflake detailing the number of records sent and the success rate of the transmission, allowing you to monitor match effectiveness.
Privacy Compliance
Designed to support compliance with GDPR and CCPA requirements by minimizing data exposure
Support
For integration assistance or custom configuration of the Trusted Execution Environment, please contact our support team.
Accelerating Advertising Revenue
Drive higher ROAS by feeding ad algorithms better data. Higher match rates mean your campaigns can target more relevant users and attribute conversions that were previously lost, directly impacting your bottom line.
Privacy-First Audience Activation
Eliminate the risks associated with traditional data onboarding. Leverage the power of Confidential Compute to activate custom audiences on Google and Facebook without raw data ever leaving a secure state.
Closed-Loop Measurement
Bridge the gap between ad spend and business results. Seamlessly sync offline conversion data from Snowflake to ad platforms to validate campaign effectiveness and optimize bidding strategies.
Traditional Activation
Activation Bridg
In a post-cookie world, first-party data is your most valuable asset, but privacy regulations and technical barriers often limit its utility. Activation Bridg solves this dilemma by prioritizing security-first interoperability.
By utilizing Google’s Trusted Execution Environment and Confidential Compute standards, we provide a level of data hygiene and security that goes beyond standard hashing. This advanced architecture minimizes signal loss, ensuring that more of your Snowflake data matches actual users on ad platforms. The result is larger addressable audiences, more accurate conversion attribution, and a strictly compliant data workflow that satisfies both InfoSec and Marketing teams.
Ready to Get Measurable AI Results in 90 Days?